NIFT PG 2011 Question Paper with solutions

Directions (Questions 46–66): Read the following business situations and answer questions given at the end of each situation on the basis of information given in each situation   Ganpati Enterprises (GE), a firm with about 8 years of experience in FMCG and Confectionary business, operates as a District Level Distributor and Super Stockist for Vadilal Ice Cream, Godrej Jump-in and Super Gold Confectionary. The growth recorded by Ganpati Enterprises in last one year is 30% from Rs.10 Crore turnover in 2008. Its profitability is around 2.5% after expenses. Now, there is an opportunity to become a Super Stockist of an MNC brand, but the only condition is that then Ganpati will not be allowed to continue with Super Gold products as there is a clash of product profile. Given the fact that Ganpati Enterprises started its operations with Super Gold and its major revenues come from Super Gold, it is in a dilemma about its action.