NIFT PG 2011 Question Paper with solutions

  Gokul Sweets has been operating in Agra for the last 60 years with a very small scale operation. All along they have been a small time set up with just three members of the family running the shop. All of a sudden, one of their dishes - Gajroula - clicked in the market in 2005 and now Gokul has become a household name in the state. Gokul started expanding its operations and has a network of 12 outlets in major cities. Its turnover in the year 2008 was reported to be ₹ 120 Crore. It is no more limited to Gajroula. Actually, it stopped producing Gajroula. Now, it produces whole range of sweets in Bengali, Punjabi and Lucknavi tastes. The original three members of the family have retracted to just supervision and policy making. Most of its operations today are handled by hired staff. Each outlet is controlled by a manager. Whereas the preparations are made by traditional halwais, the business is supervised by managers who have absolutely no idea about sweets and their process of production. Invariably there is a conflict between the two interest groups. Last month, more than half of the halwais have left Gokul to join its almost insignificant competitor. There are rumours that the competitor has actually been bought out by a corporate house and it has been renamed as Gopal Sweets. The first advertising campaign of Gopal focuses on - ‘Gopal, the original Gajroula people’