NIFT UG 2016 Question Paper with solutions

  The entry into India of the Big Boy of streaming media is good augury, smaller rivals believe, as Netflix will smooth the path for them and help popularise online video consumption. CEO of the US-based Netflix, announced his company’s international expansion into dozens of countries, but India is expected to be the key prize because of its size and the relative maturity of its media market. It’s a good thing Netflix has entered the market. What Netflix’s arrival does is it educates the market and lot of people will now buy devices to stream content. With over 400 million users, India has the third-largest number of internet users after China and the US, making it an attractive target for media streaming companies which are still trying to understand the complexities of the market. India is a big market, in terms of size, if not value, so it is natural that Netflix wanted to come to India. Founded in 1997, Netflix is listed on the Nasdaq and has market value of nearly $50 billion (₹ 3.3 lakh crore). At the end of October 2015, it had nearly 70 million subscribers. But Netflix has several hurdles it must cross before it can make an impact on the Indian market. Its services start from ₹ 500 per month, a steep price point for the average Indian. Besides it has to contend with problems arising from rampant piracy and cramped bandwidth.