NIFT UG 2018 Question Paper with solutions

 The Luxury market in India gathers tremendous attention in recent years, as a vast majority of the international brands has arrived, or are relied upon to enter. Luxury retailers have understood that India is one of the world's most energetic, diverse, and testing markets for brands who want to set sights in India. India is still at an early phase of its advancement as a luxury retail market. Due to its market fluctuation, it is difficult to analyse it. While India is pictured as an upcoming business sector due to its colossal potential, it is the size of the market which makes it extremely exciting for brands to venture into for the long haul. It was not too long ago we witnessed the badge brand syndrome boom, where the focus was all about logos which people wanted to flaunt since the premium positioning of brands had a strong foothold on consumers. The influence of Indian culture globally has grown tremendously by brands, designers and celebrities. Bollywood and sports celebrities are also playing a significant role in the overall domestic brand strategy which is trickling outwards on a global platform. They have changed the power of branding.