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CASELET - 2  A report from the World Health Organisation on the occasion of World No Tobacco Day (May 31) suggests that India's efforts to cut the prevalence of cigarette smoking are paying off. By 2025 , the report projected, India will come in line to meet its 2025 target under a WHO global plan to tackle non-communicable diseases. Gutkha and other chewable tobacco items are equally, if not more, harmful compared to cigarettes. Surveys show that these products are sometimes mixed with carcinogenic compounds called nitrosamines. This is why, India banned their sale under the 2011 Food Safety and Standards Regulations. Why do they continue to be consumed, then? Experts blame their availability on loopholes in the law. The food safety rules target pre-mixed tobacco products, such as gutkha, which contains lime, sugar and other spices. This leaves unflavoured items, such as khaini or surthi, out of regulatory purview. Meanwhile, mislabelling of smokeless tobacco is common. Even when a product contains tobacco, it is passed off as being tobacco-free. Worse, one of the tactics of the tobacco industry is to use flavours such as cardamom and saffron to attract youngsters, triggering life-long addiction.
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