The correct answer is to align the project with team members’ personal goals. To motivate the team, it’s a good idea to understand the individual goals of the project team members and show the link between the project’s goals and the individuals’
goals. The other responses are incorrect. Team members may be engaged for a short time if offered a raise or bonus, but probably not for the long haul. In addition, aligning project goals with corporate goals does not answer the question
of “What’s in it for me? For the team members. Aligning the project goals to the individual goals (e.g. a promotion to a management position) gives the team members motivation for success.