ICSE Class X Commercial Applications 2019 Solved Papers
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Case Study
Ryan Ltd. took the following steps in the beginning of this year to widen its consumer base. It expanded the business operations to cover international markets and within India, it focused on Delhi. It repositioned itself as a FMCG company, offering a wide range of Modern Electronic items, and moved away from traditional marketing to non-traditional marketing. The company focused on quality control and publicity. It also introduced new advertisements featuring film stars and sports personalities. It undertook various brand promotion methods.
Ryan Ltd. took the following steps in the beginning of this year to widen its consumer base. It expanded the business operations to cover international markets and within India, it focused on Delhi. It repositioned itself as a FMCG company, offering a wide range of Modern Electronic items, and moved away from traditional marketing to non-traditional marketing. The company focused on quality control and publicity. It also introduced new advertisements featuring film stars and sports personalities. It undertook various brand promotion methods.
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Question : 33
Total: 35
Explain any two advantages of advertising to manufacturers.
Solution:
Two advantages of advertising to manufacturers are:
(i) Steady Demand : Advertising creates regular demand by smoothening out seasonal and other fluctuations. It helps in increasing and maintaining steady demand for a particular product and ensures continuity of production on a large-scale.
(ii) Market Expansion : Advertising enables the manufacturer to expand the markets for his products. It helps him not only in retaining the old markets but also in entering and capturing the new markets. Repeatitive advertising carries a very forceful sales message to the prospective customers residing in remote and inaccessible areas.
(i) Steady Demand : Advertising creates regular demand by smoothening out seasonal and other fluctuations. It helps in increasing and maintaining steady demand for a particular product and ensures continuity of production on a large-scale.
(ii) Market Expansion : Advertising enables the manufacturer to expand the markets for his products. It helps him not only in retaining the old markets but also in entering and capturing the new markets. Repeatitive advertising carries a very forceful sales message to the prospective customers residing in remote and inaccessible areas.
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