ICSE Class X Commercial Applications 2019 Solved Papers
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Case Study
Ryan Ltd. took the following steps in the beginning of this year to widen its consumer base. It expanded the business operations to cover international markets and within India, it focused on Delhi. It repositioned itself as a FMCG company, offering a wide range of Modern Electronic items, and moved away from traditional marketing to non-traditional marketing. The company focused on quality control and publicity. It also introduced new advertisements featuring film stars and sports personalities. It undertook various brand promotion methods.
Ryan Ltd. took the following steps in the beginning of this year to widen its consumer base. It expanded the business operations to cover international markets and within India, it focused on Delhi. It repositioned itself as a FMCG company, offering a wide range of Modern Electronic items, and moved away from traditional marketing to non-traditional marketing. The company focused on quality control and publicity. It also introduced new advertisements featuring film stars and sports personalities. It undertook various brand promotion methods.
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Question : 34
Total: 35
Explain any two elements of promotion mix.
Solution:
Two elements of promotion mix are :
(i) Advertising : It is non-personal communication, which is paid by an identified sponsor. It provides information to the present and prospective customers about the advertising firm, its product, product qualities, etc. through radio, newspaper, television and other non-personal media. It turns the attention of people to the product.
(ii) Publicity : It is non-paid form of nonpersonal communication. This is like advertising except that advertising is paid for and it is not. Publicity takes place when media in the form of news, covers some event and information is disseminated about something free of cost.
(i) Advertising : It is non-personal communication, which is paid by an identified sponsor. It provides information to the present and prospective customers about the advertising firm, its product, product qualities, etc. through radio, newspaper, television and other non-personal media. It turns the attention of people to the product.
(ii) Publicity : It is non-paid form of nonpersonal communication. This is like advertising except that advertising is paid for and it is not. Publicity takes place when media in the form of news, covers some event and information is disseminated about something free of cost.
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